Telly Hoopla Debut

Welcome to Telly Hoopla

Hello awesome person has decided to give Telly Hoopla a look.

Telly [tel-ee] n. - television
Hoopla [hoop-lah] n. - bustling excitement or activity

My name is Brianna [Bree-ann-nuh], but call me Bri for short! I am an aspiring entertainment marketing maniac.

I am in love with the incredible story telling of television marketing, the challenges it is facing in this technological time, and the strides that are being taken to keep eyes glued to screens. Telly Hoopla will be a place where television marketing is explored and where my opinions reside. 

What This Is All About

I will be discussing the marketing efforts of a few television companies such as Scripps Networks Interactive, Inc., Time Warner, Inc., and The Walt Disney Company. Each company owns media network brands that market in different ways. 

Let's start with Scripps Networks Interactive, Inc. Scripps' brands include HGTV, Food Network, DIY Network, Cooking Channel, Travel Channel, and Great American Country.

All of the above networks have their own websites and marketing campaigns that embody what the channel is about. However, the Food Network and the Cooking Channel both are about cooking up some delicious meals (bet you wouldn't have guessed) and the DIY Network and HGTV are about homes/remodeling (go figure!). 

The marketing for these networks are separated into different channels: on-air promotion, off-air promotion, and digital.

On the Telly

The on-air promotion marketing techniques appear to be pretty consistent across the different networks. They tend to look like traditional spots (music underneath with patterns of voice over, soundbites, and tune in).

Media de Social

Scripps social media presence follows suit of many other television entertainment companies. The company itself does not have a large following and interaction, but the network and the shows on the network have a large interaction and following. 

Bri's Opinion

I think that Scripps Networks is doing a great job marketing their shows digitally, by getting people involved in live events and giveaways such as the Food & Wine Festival and the Dream House Giveaway. If they are trying to target a younger audience on social media, becoming more personable would be beneficial! Talk to your audience. Post things that will make them laugh (bloopers, gifs, etc.). 

As for on-air promotions, I think that they can work on veering away from the traditional promo sound that people tend to make background noise or look at their phones during. Maybe just simply sizzling bacon for 10 seconds then having the Food Network endplate would be cool! Or even if the Travel Channel could show a beach and people relaxing with a simple copy line, "Don't you wish you were here right now?" then the Travel Channel endplate. Playing with the brand would be nice and including variety in spots would be great too!

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I'd love to hear your feedback. Questions, comments, concerns, and sweet potato fries are welcome. Leave a comment! Let's get conversation flowing!