Time Warner, Inc. Goes Organic!

Time Warner, Inc. Goes Organic!

I’m going to discuss the organic search and paid search rankings of Time Warner, Inc., as well as their social media presence. Something important to address is the fact that Time Warner, Inc. is not in the industry for consumer goods; rather, it is a service of entertainment. Time Warner, Inc. is also not to be confused with Time Warner Cable, which offers a consumer good of television service that customers are billed monthly for. Another important thing to take into consideration is that Time Warner, Inc. is an umbrella company that owns DC Entertainment, HBO, The CW Network, TimeWarner Corporate, Turner Broadcasting, and Warner Bros. Entertainment Group, which are all companies that own more entertainment networks.

When organically searching the term “Time Warner,” Time Warner, Inc. is ranked second against Time Warner Cable. When specifically searching “Time Warner, Inc.,” Time Warner, Inc. ranks first, as expected. However, when it comes to paid search, the only advertisement that pops up is Time Warner Cable. I think that this is because of the services each company offers. Time Warner Cable’s website is home to brand overview, investor relations, and career search. Therefore, a very specific audience is searching for the company, and they don’t need to bring the general public to their website, therefore they most likely do not invest in paid search. The likelihood would increase for the businesses that they umbrella such as Turner Broadcasting (CNN, Cartoon Network, HLN, Adult Swim, Turner Sports, TCM, TBS, TNT, truTV, and Boomerang), which the general public is more likely to search for. I do not think that they need to improve on their paid search; maybe they can improve on stepping up their game on organic search competition with Time Warner Cable. But then again, one can argue that Time Warner Cable actually helps their profits because if people are buying television and Internet, then they are more available to consume Time Warner, Inc.’s products.

Getting Social On That Media

Time Warner Inc.’s social media presence in numbers:

·      Facebook: 121,577 likes

·      Twitter (@twxcorp): 11.1k followers

·      YouTube: 175 subscribers

·      Instagram (@timewarnerinc): 425 followers

Their presence online is very poor, but once again, the general public does not go to them for content. For example, Time Warner, Inc. owns HBO. This is HBO’s social media presence:

·      Facebook: 11,676,783 likes

·      Twitter (@HBO): 1.33m followers

·      YouTube: 614,374 subscribers

·      Instagram (@hbo): 420k followers

As you can see, the numbers drastically increase when narrowing in on one of their businesses. So, Time Warner, Inc. does not need a huge following, since their individual companies are doing a great job on their social media presence.

Some keywords that are most important for Time Warner Inc. are most likely HBO, Warner Bros., CNN, Cartoon Network, HLN, Adult Swim, Turner Sports, TCM, TBS, TNT, truTV, Boomerang, Turner Broadcasting, and all other brand names that they umbrella. These kewords are important because each brand has a very specific following that the public groups to. #Awesome


HBO (@hbo). (2015). Retrieved October 28, 2015, from https://instagram.com/hbo/
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Time Warner Inc. (@timewarnerinc). (2015). Retrieved October 28, 2015, from https://instagram.com/timewarnerinc/
Time Warner. (2015). Retrieved October 28, 2015, from https://www.facebook.com/TimeWarner/
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twxcorporate. (2015). Retrieved October 28, 2015, from https://www.youtube.com/user/twxcorporate/