Website Design + Analytics Update!

Hello again hoopla-ers! Bri here! I am back again to talk about the website and mobile website presence of Scripps Networks Interactive.

Now let’s get to it!

Scripps Networks Interactive, Inc. Website Design

The Scripps Networks Interactive, Inc. website consists of content that the majority of most corporate websites would include: about the company, the brands it owns, investor relations, career opportunities, and corporate social responsibility. Something that I absolutely love about the website is the simplicity and organization of it. There is not tons of information on the landing page, but I think this is beneficial in the sense that it is easy to find where you are trying to navigate quickly.

Something else that is notable about he website is its clear spotlight on the brands it owns. The landing page has options to click through the brands as well as the option to “connect now” which will easily take a visitor directly to the brand (i.e. the pictured brand is Food Network).

Website design principles are thoroughly met. The call to action for each brand is clearly stated in a contrasting button that reads, “CONNECT NOW.” As discussed before, due to the few options on the landing page, the site is very navigable.

The site also uses a visual hierarchy to attract visitors to the area that defines their business objective. In this case, the objective of the corporation is to direct visitors to their brands that generate revenue. The largest image being the brand, then all else in surrounding header and footer bars. These bars also create beautiful design proportions on the website that are visually appealing.

The Scripps website also follows Hick’s Law that says, “with every additional choice increases the required time to make a decision.” The simplicity of the website and the small amount of clickable options helps users narrow in on where they need to navigate to.

All of the design principles are clearly and beautifully met. However, the mobile website is another story.

Improvements For Scripps Mobile Site

Scripps can better utilize the space and proportions of their mobile website. The design is consistent with the desktop website, but does not seem to be optimized for small screens on mobile phones. The brand photo is too large, but all other tabs to navigate to are practically impossible to read. Therefore, they are limiting the amount of traffic that come to the website to seek information about the company, career information, investor relations, etc. They should proportion the space being used to display the brands and optimize the website for mobile use, which would then increase traffic.

On a scale of 1-5, I would rate the desktop site a 5 and the mobile website a 2.

Google Analytics Update

As of now, my blog could use some improving. 65.8% of visitors are new and 34.2% are returning. With that being said, some component in my blog is not making visits recur. Average session duration is less than a minute, which means people are either scanning, or not completely interested in reading through my blog. I need to lower the bounce rate and will be doing research on how to make people hang out longer on my blog.

Something I find interesting is that the largest percentage of visitors are from Russia. Cool!

85.26% of visitors are using a Google Chrome browser, which means the rest are on Safari or other browsers. It would be interesting to do some research on how a blog or website can be designed or built to appeal all computer or mobile users.