The Walt Disney Company Knows Who YOU Are

The mouse is always watching…

Regarding privacy policy, The Walt Disney Company does its best to be transparent about how they handle Personal Identifiable Information (PII).

What do you know about me?

They collect both personal and anonymous information. The following are types anonymous and personal information they collect:

• Registration information – Name, country of residence, gender, birthdate, email address, username, and password
• Transaction information – Postal address, telephone number, and payment information
• Information provided on company public forums
• Information provided in personal messages via the company system
• Social networking information and information provided on third-party sites using Disney registration information
• Location information – By mobile device or IP address
• Usage, viewing, and technical information – Device identifier, IP address, and data associated with usage

How do you know me so well?

TWDC collects this information when a consumer is involved in a transaction via their sites and applications. The information provided on a third-party in association with TWDC may be collected separately. The data is collected by the use of cookies, Flash cookies, and Web beacons. They also obtain information from “trusted sources” to update information that they had already collected. In certain areas, law may require the consumer to authorize this access of data from “trusted sources.”

Hey Mickey, what are you doing with my information?

TWDC uses the data to provide their consumers with products, communication, offers/promotions, personalization, advertisements, and to improve their products and services. They also use your information to detect, investigate, and prevent any fishy (illegal) things going on.

Who else knows me?

TWDC will not share consumer PII outside The Walt Disney Family of Companies. However, there are a few exceptions; information may be shared with outside companies if it is authorized by the consumer and is then subject to that company’s privacy policies. TWDC prohibits companies performing services on their behalf (delivery services) from using personal data. When they share information with third parties, those parties are bound to Disney’s Terms of Use or rules.

Do I have any say?

The Walt Disney Company gives consumers the opportunity to control and choose what information is collected, used, and shared. These choices and controls include:

• Corrections, updates, and deletions of registration accounts
• Changes to subscriptions, newsletters, and alerts
• Whether to receive offers and promotions for company products and services
• Whether personal information is shared with other companies
• Whether to receive targeted advertising
• Request access to the personal information TDWC holds about the consumer and that they amend or delete it

What about the kiddos?

TWDC takes the extra step to protect a child’s privacy. They notify parents about their data-gathering practices, obtain consent from parents for the collection of child PII, limit the collection of PII from children, and give parents access to PII they have collected from their children as well as the option to have it amended or deleted.

Locked up!

The Walt Disney Company has implemented technical, administrative, and physical security measures to prevent unauthorized access, disclosure, use, and modification. TWDC also released the statement that, “despite [their] best efforts, no security measures are perfect or impenetrable.”

Thanks for speaking my language!

I personally love that TWDC gave me the option to choose what language I can read the terms in and laid out the policy in a way that the average consumer can understand. They made the policy extremely user friendly and presented it in a font size that is actually readable! I personally do think that Disney is doing enough to protect consumer PII. Considering they are such a global company, they must take immense measures to protect their consumers all around the globe. As technology grows, I think that TWDC is going to have to take extra precaution to stay up to date with the latest trends and grow their security with their technology. With updates to technology, there should be updates to security. They are already evidently taking tons of actions to protect consumer PII, but I think that simply putting the user in charge. By allowing the user to be in charge with the amount of information they provide and encouraging the user to be knowledgeable about the usage of the information they provide, they decrease their liability and overall allow consumers to take the extra steps to protect themselves.

Analytics Update! (According to Blogger & Google Analytics)

Since I have been blogging, I have seen a significant increase in page views. The blog post that received the most views was “(Ad)ding Value To Your Site.” I think that this blog received more views than other posts because the title was broader and therefore more searchable. Another factor may be that this post could apply to any brand’s site.

My traffic is coming mostly from the United States and Russia. I wish that I could ask the Russians how I reached them, because it would be cool to get a global reach with this blog. Maybe the fact that I used companies that are pretty well known around the globe, added to its global appeal.

A way I can improve the reach and engagement of my blog is by directly asking my viewers to engage with me! So, what do you guys think? Any constructive criticism or compliments? Let’s talk about the topics! Share my blog on your social media, and I will share on mine. Let’s get this convo going!

Disney Privacy Center. (n.d.). Retrieved December 2, 2015, from https://disneyprivacycenter.com